We're developing a new website. Many members will work in firms that are undergoing similar digital transformations, from outdated to stand alone legacy systems, to integrated technologies that are faster, more secure, and can be used on mobile devices.
In their personal lives, our members use many digital services and their expectations of the Law Society are shaped by them. We want to create a similar positive online experience.
Our redesigned website is due in 2019. We want members and other website users to be able to access all our services online, from any device, and with one set of log-in credentials (your username and password). This won't happen overnight – transformation will be ongoing as we will continue to improve the services we offer.
We need YOU
We can't design a new website until we know what our users need. When designing a new digital service it is essential to start by finding out about the people who will use the service. If we don't know who they are or what they want, we can't build the right service.
We want to find out:
- Who our users are – we know we have members, but which of them are using the site and who else is using it?
- How our users currently use the site – what services: elearning, books, events, practice notes, etc, and channels: website, social media, print, do they use.
- What our users need when they visit our website.
- What frustrations our users experience in achieving their goals.
To find this out, we will use tried and tested user research methods:
- Review our existing information: user analytics (website, social, emails), sales and marketing stats, previous research.
- Interview users.
- Engage with staff and other stakeholders.
The best of best practice
Andrew Dobson, digital technologist, and Technical Director at Wolff Olins, has eloquently summarised the challenge we face for digital:
"The next level of digital will be about finding new ways to define value for the business through building valuable relationships with customers via good User Experience and privacy
Tell us what you need: take our short survey
We are asking our members to help us develop our new website and digital services.
All the information that you give us via surveys and interviews in the lead up will feed directly into the new site functionality and design, aka the user interface (UI) and the user experience (UX).
This is the time for members and other website users to make a real difference to the services we provide. Taking our short survey is the first step, volunteering to talk to us is the next. Please join us in supporting you better.
Take our short survey about our current website and tell us what you really think
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