Tongue-in-cheek advertising promotes profession
1 October 2012
Today sees the launch of the Law Society's Ask a Solicitor campaign, aimed at highlighting how the public can use a solicitor in life's many crises – large and small.
The Society will be using tongue-in-cheek, provocative transport posters during the campaign to remind the public of the value of qualified legal advice in overcoming the challenges which face us all from time to time.
Lucy Scott-Moncrieff, president of the Law Society said:
'It is unusual for the Law Society to adopt such provocative imagery, but this is the best way to get across our message - when the crisis comes, don't get angry, get advice from a solicitor.
'Even if there's no chance of a matter going to court, good quality advice from a qualified legal professional is invaluable in putting things into perspective and making sure your interests are best served. Your local solicitor is the best place to turn when you need that advice.'
The Society says that people may not be aware how solicitors can help them with many problems of daily life, and will do so sympathetically and efficiently. Many firms now have a variety of cost packages that allow people to choose a service that meets their needs at a price they can afford.
The Ask a Solicitor posters will appear at 220 railway stations and inside 5,000 buses across England and Wales. The campaign also incorporates advertising and feature articles in the regional press. The advertising features humorously portrayed examples of incidents such as relationship breakdown (illustrated with a car vandalised by a disgruntled partner), disputed inheritance (an antique sideboard threatened by a chainsaw), a neighbour dispute (with unfriendly hand signals topiaried into a hedge) and a complex home move (with removal boxes stacked up outside a forlorn caravan).
The Society is also providing A3 size posters and postcards to participating firms with the same visuals. In each case, the strap line invites readers to 'Ask a Solicitor'.
Find out more about the campaign