Our 2018 solicitor brand campaign continues to promote the solicitor profession to an audience of consumers, businesses and managers with in-house legal teams, raising its profile and endorsing the use of solicitors above other sources of legal advice.
The campaign aims to improve the understanding of the vital role solicitors play and drive more people to the Law Society public pages - to help consumers understand their legal needs, and our Find a Solicitor website - so we can help you to attract new clients.
At the heart of the campaign is our promotion of you as experts in your field - as honest and honourable, client-focused, approachable and accessible, giving value for money and adding value to society. These are the values that our research told us were important to you, and that the public and businesses want from a solicitor.
As part of the solicitor brand campaign, we’ve created a whole suite of campaign posters featuring genuine members from around the country. You can download these or customise them with your own logo and contact details - you can even add photos of your own solicitors. To find out more visit My Law Society.
We’ll also be sharing content from May onwards enabling you to download adverts, videos and animations to use on your own websites and social media channels. These will also be available from My Law Society.
We’ve listened to your feedback and this year we’ve broadened the reach of our campaign, using a range of tactics and communication channels to get our messages across to as many people as possible.