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Promoting the profession

The Law Society runs campaigns throughout the year that help raise your firm's profile with the public and potential clients.

Consumer campaign 2015: Use a Professional. Use a Solicitor

Business posterFamily poster in WelshInjury poster

We've extended our biggest ever consumer campaign to support your business to run until October 2015.

The campaign launched in September 2014. By December:

  • visits to our Find a Solicitor website had increased by 27 per cent - 300,000+ extra visits
  • 120,000 people had visited the campaign webpages
  • 29,000+ consumers had clicked on our online and ITV on Demand adverts to find out more about using a solicitor our outdoor and online adverts were seen up to 283m times
  • 13,613 consumers had seen our videos and infographics
  • 961 firms had ordered the campaign pack to use locally

The campaign uses PR, social media, advertising and video to highlight the value solicitors offer to private clients and drive more people to our Find A Solicitor service, helping attract new clients for you.

It focuses on six areas of law: conveyancing, wills and probate, family law, criminal law, business law and personal injury.

Order your campaign pack and free materials

You can order printed posters and postcards, or an e-pack, which enables you to customise the campaign posters and advertisements with your logo and contact details.

Social media toolkit

Download your social media toolkit to get involved in the campaign, use the adverts on your own social platforms and embed them into your website.

Look out for the adverts

ITV on Demand

Three new ads will run from January to May 2015. You'll be able to see them on our YouTube channel.

Online advertising

New for 2015 - we're running highly targeted ads on local newspaper and radio websites, and remarketing to people who've visited the campaign webpages but not yet searched for a solicitor. In addition, we're continuing with Google advertising. Our online advertising is live from February to April.

Buses

'Superside' ads will appear on buses during April/May 2015 in:

  • London x 395
  • Liverpool x 163
  • Manchester x 178
  • Leeds x 104
  • Birmingham x 49

We don't know which actual bus routes will have the ads because the buses change their numbers and cover different routes.

Send us your case studies

Please continue to send us case studies showing how you've helped clients in the six featured areas of law.

Watch our YouTube videos

We're creating six new mini videos featuring solicitors answering clients' FAQs to add to our existing video resource of client stories about how their solicitor helped them, and animated infographics about how solicitors can help with common legal issues.

Follow us on Twitter and Facebook

Twitter: @LawSocietyFAS and get involved in the conversation #UseAProfessional.

Facebook: visit our Law Society FAS page to see more stories and case studies.

Join in with #SolicitorHour

Thursdays 13:00-14:00 (read a quick summary).

Tell your colleagues about the campaign

For questions or comments please email corporatecommunications@lawsociety.org.uk. We're always pleased to hear your views and feedback.

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