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Promoting the profession

The Law Society runs campaigns throughout the year that help raise your firm's profile with the public and potential clients.

Consumer campaign 2014: Use a Professional. Use a Solicitor

Business posterFamily poster in WelshInjury poster

Our consumer-facing campaign to support your business was launched on 1 September 2014.

Within the first two months of our biggest-ever campaign to promote the value of using a solicitor:

  • 24,000+ consumers clicked on our online and ITV on Demand adverts to find out more about using a solicitor
  • 78,000 consumers visited the campaign webpages
  • our outdoor and online adverts were seen up to 274m times
  • 5,000+ consumers saw clients endorsing solicitors on our videos
  • 900 firms ordered the campaign pack to use locally

It uses PR, social media, advertising and video to highlight the value solicitors offer to private clients and drive more people to our Find A Solicitor website, helping attract new clients for you.

This year's campaign focuses on six areas of law: conveyancing, wills and probate, family law, criminal law, business law and personal injury.

Order your campaign pack and free materials

Printed posters and postcards can be ordered now or you can order an e-pack, which will enable you to customise the campaign posters and advertisements with your logo and contact details.

Look out for the adverts

The creative and highly visual campaign - which includes online media such as ITV Player, railway station adverts, and bus adverts - will run until early next year.

There are posters at train stations on these lines: Arriva Trains Wales, First Capital Connect, First Great Western, Mersey Rail, Northern Rail, Trans Pennine Express, West Yorkshire Metro, Midland Metro.

There are 'superside' ads on buses in:

  • London x 400
  • Liverpool x 150
  • Manchester x 190
  • Leeds x 100
  • Birmingham x 49

We don't know which actual bus routes will have the ads because the buses change their numbers and cover different routes.

There are also some ads in Welsh shopping centres.

Send us your case studies

Members are encouraged to provide case studies of how they've assisted clients in the six areas of law.

Watch our YouTube videos

Client stories about how their solicitor helped them, and animated infographics about how solicitors can help with common legal issues.
Watch the videos

Follow us on Twitter and Facebook

Twitter: @LawSocietyFAS and get involved in the conversation #UseAProfessional

Facebook: visit our Law Society FAS page to see more stories and case studies.

Join in with #SolicitorHour

On Tuesdays and Thursdays - read a quick summary.

Tell your colleagues about the campaign

For questions or comments please email We're always pleased to hear your views and feedback.

Personal injury campaign 2013 – Don't get mugged by an insurer

campaign visual

This campaign deliberately took a bold, humorous and memorable approach to convey an important message.

Building on past campaigns promoting the value of using a solicitor to get proper legal advice, our 2013 campaign focused on personal injury. Members of the public were directed to advice on how to pursue a claim and, via the Law Society's Find A Solicitor search, how to find details of personal injury solicitors near them.

The campaign ran during the summer and included:

  • Online advertising and PR
  • Advertising on railway stations across England and Wales
  • Advertising inside thousands of trains
  • PR coverage in the regional and local media
  • Radio test-advertising in certain regions
  • Digital advertising on the M4 London and the A38 Birmingham Expressway

Order campaign materials free of charge

We've produced a series of materials to help you promote your services locally.

Personal injury online advertisement - free

Don't get mugged by a solicitor campaign online advertThe online campaign ad can be used on your firm's site. You can download the ad by right clicking the link and choosing 'Save As...' to download the file.

Personal injury campaign logo - free

Use the campaign logo on your materials. Download it here (GIF 12kb).

Personal injury posters and postcards - free

Available in English and Welsh through the Law Society bookshop.

Customer guide to making a personal injury claim - free

Written in straightforward language, this guide outlines the basics of making a personal injury claim and why it's a good idea to use a solicitor. Available in English and Welsh. Order copies from the Law Society online bookshop:

PR tips and advice – free

Our expert press team are experienced in securing local and regional coverage and are happy to discuss with you how to increase your firm's profile in local media. Email or ring 020 7316 5592.


Ask a Solicitor campaign 2012

campaign visual

You can still use our 2012 publicity materials.

View the visuals:

Order posters and postcards - free

Order yours through the Law Society online bookshop

Customer guides to common legal issues - free

Our popular series of guides for the general public explain the benefits of using a solicitor to deal with common legal issues. Order copies from the Law Society online bookshop.