Promoting the profession

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We promote solicitor expertise

One of the many services the Law Society provides for our members is the promotion of solicitors' services to the public.

Throughout the year we emphasise the value of solicitors as qualified legal experts through PR and media campaigns, and run a yearly high-profile campaign to promote solicitors to the public. We provide an online directory, Find A Solicitor, that enables members of the public to quickly and easily find a solicitor in their local area.

We also provide print brochures free of charge to our members, which educate the public on the benefits of using a solicitor to address common legal issues. These brochures can be ordered from the Law Society and we ensure these leaflets are displayed in public places such as Citizens Advice Bureaux.

'Choose Quality Advice' campaign 2011

In 2011 the Law Society is running a major campaign to promote the benefits of using a solicitor to the general public. The theme for this year's campaign is 'Choose Quality Advice', building on the successful 'Help! I need somebody" campaign from previous years.

The campaign aims to build on the idea that a solicitor is the most qualified person to advise on many of the common legal issues people face. People are directed to the Law Society's Find A Solicitor search to find quality advice for their legal problems.

This year we're using outdoor advertising to get the message across to as many people as possible. The 'Choose Quality Advice' campaign will run during September and October 2011, and its message will be seen over 450 million times. This year's campaign will include:

  • advertising and editorial features in 40 top regional papers
  • advertising on 220 railway stations across England and Wales
  • advertising inside 5,000 buses and on some bus rears
  • PR coverage in the regional and local media

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Promote your firm with the 'Choose Quality Advice' campaign

Capitalise on the publicity of the 'Choose Quality Advice' campaign with free online and print promotional material, provided by the Law Society. Order posters, and download online banners and logos to use in your firm's advertising and marketing material, and get free help with your press and PR from the Law Society's expert team. This year we're providing:

Promote campaign

Campaign posters and postcards - no charge

Endorsed by the Law Society to help you promote your services locally. To order copies, please use the order form (PDF, 167kb)

Customer guides to common legal issues - no charge

Our popular series of guides for the general public on the benefits of using a solicitor to deal with common legal issues. To order copies please use the order form (PDF, 167kb)

Online campaign ad - no charge

This ad (250 x 250 pixels) can be downloaded here - right click the link and choose 'Save As...' to download the file:

Promote campaign

'Choose Quality Advice' campaign logo - no charge

Use the campaign logo on your materials. You can download it from www.lawsocietylogos.com - select 'Campaign Logo' from the menu, enter your own details and use the security code 'Qualified'.

PR help and press releases - no charge

Our press team can help you secure local and regional media coverage for a wide range of features supporting the campaign. They will provide press releases and articles that you can use, media contact details and advice on how to handle interviews and media questions. Contact Steve Rudaini at steve.rudaini@lawsociety.org.uk for more information.

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Advertise in our regional press features

As part of the 'Choose Quality Advice' campaign, the Law Society is running press features in regional media. These editorial and advertising features explain why it's important to use a solicitor to get quality legal advice. Firms are invited to take advertising space alongside the Law Society's content.
View full list of titles, publication dates and phone numbers (PDF, 107kb)

The final list of titles differs slightly from the list we published previously, and offers better value and more opportunities to see while covering the same geographical areas.

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Outdoor and transport advertising

We're carrying out extensive advertising in public transport locations throughout the UK as part of the Choose Quality Advice campaign. This includes large poster advertising in major railway stations, and headliner ads inside buses.

You'll find a full list of the locations of all of our railway station advertising, as well as a list of all the bus routes where the ads will be appearing, in this spreadsheet (XLS 42kb).

Some of the major rail stations will have Choose Quality Advice advertising appearing in more than one location, to maximise opportunities to see. In total, 220 ads will be displayed in railway stations, and 5000 in bus routes. We are also running 4 bus 'mega-rears', or large back-of-bus adverts, in Cardiff, London, Manchester and Birmingham.

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