Promoting the profession

Postcard

How we promote solicitors

The Law Society encourages consumers to use solicitors by promoting their services and highlighting the unique selling points solicitors offer. These include being:

  • able to provide all round advice and support to individuals and businesses
  • properly regulated and fully insured
  • excellent value for money

We run media campaigns and provide online services for consumers which encourage them to use solicitors. These include:

Top

2010 promotional campaign

To help solicitors attract new business and retain existing clients for the third consecutive year we are running a national advertising and PR campaign promoting the strong solicitor brand to the general public.

This year's advertising and PR campaign promotes the solicitor brand by focusing on the reassurance to be gained by seeking advice from a properly qualified professional.

Advertising

The advertisements identify situations in which people need legal help with the headline - 'Help, I need somebody' - which will be familiar to most.

The advertising campaign will run in the national press, on outdoor posters, in more than 450 railway stations, on trains, taxis and on over 400 buses nationwide from 14 June to 2 August 2010.

View the media schedule (PDF, 51kb)
View the railway advertising schedule (PDF, 45kb)

It will generate over 300 million opportunities for the general public to see our message that they should use a solicitor. This represents extremely good value for money - each opportunity costs less than a penny.

Find out below how you can take advantage of this campaign and how to order free campaign materials.

Top

How you can get involved

Free promotional materials

We have produced promotional materials to support the campaign that you can use to promote your own business. These can be ordered free of charge and are available in English and Welsh.

Our popular series of guides for the general public on dealing with common legal problems is also available to download or order.

To order any of these items please complete and return the order form:

Order form for guides, posters and postcards (PDF)

Campaign logo

Campaign logo

Due to popular demand we have made the campaign logo available for you to download and use. This can be downloaded in various formats from www.lawsocietylogos.com. The scheme security code you will need to access the site is: Qualified.

If you have enquiries about the campaign please email michelle.leahair@lawsociety.org.uk.

Top

Free PR support

Our in-house press team will offer PR support to members throughout the campaign by providing template press releases and articles that can be used by solicitors in the local media as well as advice on how to handle interviews and broadcast media questions.

Leading the PR team, Melissa Davis will be helping solicitors' firms throughout the UK to help them piggyback the campaign through the media. To contact her please email melissa.davis@lawsociety.org.uk.

Other ways to promote your business

Lexcel

Lexcel accreditation is a good way to promote your practice. It offers potential clients peace of mind, giving you a competitive advantage.
Information about Lexcel for your clients (PDF, 127kb)
Read more

Lawyers For Your Business

Lawyers For Your Business is a network of 1,000 solicitor firms in England and Wales offering specialist advice to small and medium-sized businesses.
Read more

Top

Rules on promotion

For the rules on publicity abroad for solicitors' firms in England and Wales, see the Solicitors' Code of Conduct.

Top