Promoting your practice
'Your solicitor, qualified to answer' - our campaign to promote solicitors
- How we will promote your services
- How you can get involved
- How we can support your activities
- Free support materials
- Updated guides for common legal problems
- Lexcel
- Lawyers For Your Business
- Rules on promotion
'Your solicitor, qualified to answer' is a major national advertising and PR campaign to promote solicitors to the public.
Our aim is to encourage consumers to use solicitors by promoting their services and highlighting the unique selling points solicitors have to offer. Running from April to June, the campaign will focus on the reasons why solicitors are the only sensible choice for consumers. They are:
- more expert and reliable than other providers of legal or quasi-legal services
- properly regulated
- excellent value for money
How we will promote your services
We will be advertising in the national press and on outdoor advertising around the country. There will also be extensive online promotions and PR activities.
Advertisements will appear between 5 May and 22 June in The Times, The Sunday Times, The Daily Telegraph, The Independent, The Independent on Sunday, The Observer, The Guardian, Daily Mail, Daily Express and the London Evening Standard.
We are also sending information about the campaign to major employers around the country, encouraging them to promote our guides to common legal problems to their employees.
Featured online content for consumers:
How you can get involved
You can take advantage of our campaign to promote your own practice by:
- advertising in your local press while the national campaign is running, either alone or with your local law society. E-mail: commsdirectorate@lawsociety.org.uk for more information;
- organising local activities, such as free legal advice clinics and legal Question Times;
- establishing partnerships with local companies to organise clinics or special offers.
How we can support your activities
We can support activities to promote your services by:
- providing artwork for our advertisements free of charge for you to use in local press advertising. You will need to book and pay for your advertising space;
- providing free printed materials to support your local activities including posters, postcards and our guides to common legal problems.
Free support materials
We have a range of free materials to support your advertising and promotions. Most of these are available to order free of charge and some can be downloaded and printed straight away.
- Posters
- 8 designs (PDF, 298kb)
*order or download and print - Legal
advice surgery poster (PDF, 79kb)
*download and print only
*prints at A3 size - Campaign
postcard (PDF, 53kb)
*available to order only - Guides
to common legal problems
*order or download and print
Order form for all printed materials (PDF, 57kb)
E-mail: commsdirectorate@lawsociety.org.uk for more information
Updated guides to common legal problems
We have updated and redesigned this popular series of guides on dealing with common legal problems. Our new guides supersede all previous editions. They are available on our website and as leaflets available to order.
Lexcel
Lexcel accreditation is a good way to promote your practice. It offers potential clients peace of mind, giving you a competitive advantage.
Lawyers For Your Business
Lawyers For Your Business is a network of 1,200 solicitor firms in England and Wales offering specialist advice to small and medium-sized businesses.
Rules on promotion
For the rules on publicity abroad for solicitors' firms in England and Wales, see the Solicitors' Code of Conduct.