This award sought to find the most innovative, creative and inspiring business development campaign executed by a law firm or in-house legal department. The winning entry identified its objectives, outlined the campaign elements, explained how the campaign was integrated into the wider marketing and business development of the law firm or in-house legal team, described the rollout of associated marketing activity and quantified measurable results.
Weightmans' generator campaign creatively engaged its staff to address the difficult challenge of changing attitudes towards customer relationship management. Their campaign was realistic in approach and roll-out and, using excellent measurement criteria, achieved clear results. The campaign elements were innovative and designed to appeal to all staff. The judges particularly admired the brilliant use of 'client bingo'.
TPP Law’s campaign showed a lot of thought and effort. It demonstrates how a firm can move very fast to take advantage of an opportunity. They have absolutely made the link between input and outcome with fantastic results. The firm knows its market segment and position within it and has carved out a real niche.
By creating and developing more than 120 unique processes, all on low budget, Bains Cohen has been transformed over a period of 18 months from a struggling high street firm into a successful legal practice which provides quality advice to clients from all over the UK and abroad.
Clients need a law firm that can deliver a global legal service, up-to-date knowledge of the legal markets and access to the best advice in all jurisdictions. The combination of A&O’s International Desks and Global Law Intelligence Unit initiatives provides clients with the largest global network of lawyers ever created.
DGB Solicitors, a small niche firm, faced the challenge of increasing turnover and achieving business objectives with the difficulty of personnel getting to grips with marketing and business development strategy, whilst maintaining and delivering a quality legal service. No easy task but with hard work and commitment they succeeded.
Adams Moore have, through innovative marketing and business development, become a significant regional family law firm in six years. With 11 offices and over 60 staff, their marketing and business development is the envy of their competitors. The firm takes pride in its holistic approach and in being truly client-centred.