We help you to raise your firm's profile
Marketing your services to potential clients can take up a lot of your valuable time and money. The Law Society runs campaigns throughout the year that help raise your firm's profile with the public and potential clients. We advertise to raise the legal profession's profile, run PR and media campaigns, and use targeted digital media to direct the public to Law Society members.
Our online legal directory, Find A Solicitor, is the most popular legal search site in the UK, with over six million searches for solicitors every year.
Ask a Solicitor campaign 2012
Every year the Law Society runs a major campaign to raise the profile of solicitors in the public eye. The theme for this year's campaign is Ask a Solicitor.
The campaign aims to build on the idea that a solicitor is the best person to advise on many of the common legal issues people face. People are directed to the Law Society's Find A Solicitor search to find quality advice for their legal problems.
This year we're using outdoor advertising to get the message across to as many people as possible. The Ask a Solicitor campaign will run from 1 October 2012, and its message will be seen over 450 million times. This year's campaign will include:
- advertising and editorial features in 52 top regional papers
- advertising on 220 railway stations across England and Wales
- advertising inside 5,000 buses
- PR coverage in the regional and local media
View our Ask a Solicitor campaign ads:
Advertise in our regional press features
As part of Ask a Solicitor campaign, we're running press features in regional media. These articles explain why it's important to use a solicitor to help with legal issues.
You're invited to book advertising space alongside these articles, maximising your coverage and linking your firm with the Law Society brand. We've booked articles in top regional newspapers covering most major areas in England and Wales.
View full list of titles, publication dates and phone numbers (PDF 93.7kb)
Promote your firm with the Ask a Solicitor campaign
You can use the publicity the Ask a Solicitor campaign generates to raise the profile of your own firm. The Law Society provides free online and print campaign material . You can order posters, download online banners and logos to use in your firm's advertising and marketing material, and get free help with your PR from the Law Society's expert team.
Campaign posters and postcards - free
Striking campaign posters and postcards that help link your firm to the campaign.
Order yours through the Law Society online bookshop
Customer guides to common legal issues - free
Our popular series of guides for the general public explain the benefits of using a solicitor to deal with common legal issues.
Order copies from the Law Society online bookshop
Online campaign ad - free
The online campaign ad can be used on your firm's site, to link you to the Law Society's campaign. You can download the ad by right clicking the link and choosing 'Save As...' to download the file
Ask a Solicitor campaign logo - free
Use the campaign logo on your materials. You can download it from our Law Society logos website - select 'Campaign Logo' from the left menu, enter your own details and use the security code 'Ask'.
PR tips and advice – no charge
Our expert press team are experienced in securing local and regional coverage. Members of our accreditation schemes receive template releases and advice in targeting local journalists. Our team are also happy to discuss with you how to increase your firm's profile in local media.