How I set up a legal function from scratch at Missguided

Youth fashion brand Missguided is a force to be reckoned with, with profits soaring, expansion into the USA and the launch of its flagship store in London. We speak to Bhavisha Mistry about how she became Missguided’s first general counsel, why staying on brand is vital in everything her team does, and how she uses Rihanna and Kim Kardashian to explain IP rights to staff.

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