Solicitor Brand Campaign
Our Solicitor Brand Campaign 2020 promotes the value of solicitors to members of the public, business owners and decision makers across England and Wales, raising the profile of the profession and endorsing the use of solicitors above other sources of legal advice.
Building upon the success of last year’s campaign, we want to feature emotive testimonials from satisfied clients that focus on the solicitor brand values shown below, highlighting the good work that solicitors do and the positive outcomes achieved.
Solicitor brand values:
- experts in your field
- honest and honourable
- client focused
- approachable and accessible
- value for money
- adding value to society
We’re looking for a diverse range of clients who can represent members of the public, business owners and decision makers right across England and Wales, bringing the campaign to life with real client images and testimonials that resonate with our audience.
Where appropriate, we would also like to film case studies of members and their clients.
If you have a client who’s interested in getting involved in the campaign, email firstname.lastname@example.org by 31 March 2020 with:
- your name
- your position
- the firm you represent
- brief details about your client(s) who would like to be involved – for example, their name, location, the area of law you helped them with and a brief summary of the positive outcome achieved
We’ll then get in touch to discuss next steps.
Where will adverts be featured?
Our photography-based adverts will be featured on buses, billboards, in London underground carriages, at rail stations, inside rail and tram carriages, at Metro stations and inside Metro carriages.
We’ll also run adverts in some regional newspapers, on Spotify and across social media.
Video-based adverts will run across broadcast platforms such as Sky and Spotify, in addition to social media.
Other ways to get involved
We’re looking for volunteers to help start a new monthly newspaper column on the business pages of the Yorkshire Post.
Social media is a key part of the campaign and by getting involved you can really help increase its effectiveness.
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@SolicitorChat is our weekly Thursday 9am to 10am chat for solicitors – it’s a different topic every week from which we create content for the public. Use #SolicitorChat to join.