Charities and charity law

How to fundraise for a legal walk: 6 top tips

Legal Walks happen through the year and throughout the country. The London Legal Walk is only 6 weeks away. Have you got your team in place and began your fundraising? If not, now’s the time. Bob Nightingale offers his top tips.

Purple trainers

1. Use every method you can

Use every method you can to get people signed up to walk, or if they can’t come, sponsor the team. As well as speaking to people face to face, you could use:

  • internal newsletters
  • alumni networks
  • associations or forums
  • email (For London, add one of our banners to your email template)
  • social media

2. Build a big team 

People to ask include partners (get some of them first if you can!), colleagues, trainees, apprentices, alumni, clients, MPs, academics, board members, support staff, friends and family. And get them to fundraise, too.

3. Try a different approach 

Think about other events you could hold to raise sponsorship or fundraise for the London Legal Support Trust.

You could hold a dress-down day (especially on walk day), a bake sale, a mini pub quiz, a wine-tasting – there are so many possibilities!

4. Get competitive 

Set a fundraising target for the whole team, or a target for each walker to raise (or donate!). You can build momentum for reaching and exceeding targets by making things competitive! Offer a prize for the walker who raises the most, or recruits the most walkers, or enter all those who donate before a certain date into a prize draw.

5. Get matched funding

Try asking your firm – or a particularly generous donor – to match-fund all donations. It can really inspire people to know that, for every £1 they give or secure, £2 goes to the good causes we support.

6. Remind people why

The Legal Walks helps raise much needed funds for charities that provide life-changing legal advice and representation to those in need.

Donations and sponsorship will help support families living in terrible housing conditions, women and children who have been trafficked to the UK, people working for less than the minimum wage, elderly people who need support to stay living independently, people who suffer disability or illness and their carers, and people who have been unfairly dismissed or who are discriminated against at work.

You can find out more about the London Legal Walk on our Why we walk page. If you’re not based in London, there are plenty of other legal walks: the Manchester Legal Walk, walks in the south east and the Access to Justice Foundation walks are just a few.

The London Legal Walk helps ensure access to justice for some of the poorest and most vulnerable people in society. You can sign up as an individual or as a team. So get out your walking shoes and your wallets and get prepared for 22 May.

Join the conversation on Twitter and find out who is already signed up  #legalwalk or #WhyWeWalk

Visit the Legal Support Trust’s London Legal Walk pages