The Law Society of England and Wales has updated its practice note guidance to address the potential risks of social media including the rise of AI-generated content and the ethical obligations solicitors must consider when posting online.
“This updated guidance comes at an important time, as social media remains a significant tool for companies – including law firms – to promote their services,” said Law Society president Mark Evans.
“However, it is important that our members are aware of the risks associated with social media platforms and the professional obligations they have to the Solicitors Regulation Authority (SRA) via the Principles and Codes of Conduct.
“Any comments on social media may be in breach of SRA Codes on client care, confidentiality, conflicts of interest and publicity.
“Sharing personal experiences, opinions and engaging in debate on current affairs and developments in the legal profession can be a positive way for solicitors to communicate their engagements to each other and the public.
“Personal integrity is central and must underpin our members’ professional conduct online. This includes being mindful of how comments may impact you and your firm’s image and reputation.”
Commenting on the growing prevalence of artificial intelligence (AI), Mark Evans concluded: “AI and machine-learning have been increasingly integrated into social media platforms. These technologies can support users by assisting in content creation and improving engagement, enabling solicitors to target specific audiences with tailored messages.
“However, it is essential to verify AI-generated content, as there is a significant risk of misinformation, disinformation and clickbait content.
“Our guidance should help members to use generative AI in a responsible and ethical way.”
The Law Society is celebrating 200 years of supporting solicitors in England and Wales.
It is the independent professional body that works globally to support and represent solicitors, promoting the highest professional standards, the public interest and the rule of law.