“Framing is the choices we make about what ideas we share and how we share them,” explains Tamsyn Hyatt, director of evidence at FrameWorks UK.

“It’s what we emphasise, how we explain an issue, and what we leave unsaid. These choices affect how people think, feel and act.”

At FrameWorks UK, reframing:

  • is based on rigorous research
  • is led by experts in communications, cognitive anthropology, psychology and linguistics
  • works through consistent, disciplined and repeated use of new ‘frames’ over time

In the last 10 years, many sectors have used reframing to build support for their campaigns and policy influencing.

This includes housing and homelessness, adult social care, children in care, ageing and climate justice.

When essential concepts like the rule of law and access to justice are overlooked, weaponised, or misunderstood, we must find new ways to communicate their importance.

Solicitors play a vital role in helping people see the rule of law and access to justice as crucial to everyday life and in holding the government accountable for championing and maintaining both.

Effective communication tools can help repair the damage done and provide resilience against future threats to the rule of law and access to justice.

Royal Courts of Justice
Royal Courts of Justice
FrameWorks UK

FrameWorks UK is a not-for-profit, mission-driven organisation, specialising in evidence-based communication strategies that shift hearts and minds.

They help charities and other organisations communicate about social issues in ways that create progress, through practical guidance underpinned by our framing research. 

Change the story. Change the world.